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Out of the box sales email templates for MSPs

These templates will help you to:

  • Acquire new customers
  • Pitch compliance assessment as a service
  • Cross-sell backup services
  • Get referrals from existing customers
Email Template

New Customer Acquisition

Email 1: Straightforward email

Subject: Hoping to help you with [service you are pitching]

Hi [First Name],

My name is [name] and I am the [designation] for [MSP name] in [location]. We provide IT services to some of the top businesses in the country.

We can help you with: [List of services offered by the MSP]

  • Fully managed IT services
  • Cybersecurity services
  • Backup and disaster recovery
  • NOC Monitoring

[Names of some renowned clients] have all trusted us to take care of their IT needs.

If you are interested in any of these services, I would love to get on a call with you and discuss how we can help you manage your IT environment better.

Thanks,
[Name and Designation]

Email 2: Personalized email

Subject: We can offer [client company name] a better [your service]

Hi [First Name],

Hope you are doing well. I recently came across your website and found that you guys are scaling quickly. I am sure you have a plan in place for your IT department to handle this high business growth.

My company has recently helped [your top client] with their business growth, and I believe we could do the same for your firm.

My colleagues and I did a fair amount of research on the [rival product] you use currently, and I would like to share my thoughts on how you can [state a benefit – cut costs/boost productivity] with our service.

I would love to know more about your current process and share a few ideas on what you can improve. Would you be available for a 30-minute chat sometime next week? Please reach out to me anytime at xxxx@mspname.com. My cell phone number is 1234567.

Thanks

[Name & Designation]

Email 3: Reaching out to an achiever

Subject: Congrats [Name]! Now’s the time to be a gamechanger in the industry

Hi [First Name],

Congratulation on being selected as the [achievement of the person/company].

I work with [MSP Name], a managed IT services provider. We provide fully managed IT services to some of the top players like [Name some of your clients] in your industry.

I would love to connect with you and discuss how we can add value to your IT infrastructure. I believe our services could boost your productivity and help reach your goals sooner.

You might be interested in some of our services which include:

[List down the services you offer]

  • Fully managed IT services
  • Cybersecurity services
  • Backup and disaster recovery
  • NOC Monitoring

It would be great if we can get on a 15-minute call sometime next week. I am looking forward to hearing from you.

Thanks

[Name & Designation]

Email 4: Address pain point

Subject: Never worry about cyberattacks when you have [your service] in your corner

Hi [First Name],

Did you know that a company falls victim to a ransomware attack every 14 seconds?

As the Head of Technology [or any other top position] at [SMB Name], you might find this stat alarming. Do you think you have taken enough measures to prevent a cyberattack?

I work with [MSP Name], a company that specializes in Managed IT services and Cybersecurity. I would appreciate a few minutes of your time to discuss how [MSP Name] can help mitigate this risk.

Would you be open to a 30-minute discussion sometime next week? I am looking forward to hearing from you.

Thanks

[Name & Designation]

Email 5: Prospect gone cold

Subject: Give us a chance to help your team accomplish [your selling point]

Hi [First Name],

Hope you are doing well. It’s been a while since we got in touch.

I would love to reconnect with you and your team to understand why you have moved away from our services.

Since our last call, we have added many new services to [MSP Name] including:

  • [list of newly added services – cloud backup, NOC, etc.]

We have also partnered with top companies like [big client 1] and [big client 2] over the last few months.

I would be more than happy to show you how you and your company can benefit from our innovative services.

Would you be open to a 30-minute discussion sometime next week? Looking forward to hearing from you.

Thanks

[Name & Designation]

Follow-up Email

Subject: Would you like more information on [service name]?

Hi [Name],

I hope you have had a chance to read my previous email and look at our website. I believe this is the right time to take our conversation further.

Have you given any thought on the proposal I made? I would love to get on a call with you and answer all the questions you might have on [service name].

How does your calendar look next week? I look forward to hearing from you.

Thanks

[Signature]

Pitching Compliance Assessments

Email 1: New service introduction

Subject: Our all-new [service name] is here to [state a benefit]

Hi [First Name],

We are excited to announce the launch of our Compliance Assessment service.

We have been working tirelessly to add compliance to our lineup and help our customers become fully compliant with various IT regulations.

As a part of this solution, we will conduct a full review of your IT environment and assess whether your IT setup complies with all the relevant regulations applicable to your industry. We will also help you take corrective actions if we detect any issue with non-compliance.

Click here to know more about how this service can benefit you.

Thanks

[Name & Designation]

Email 2: Beginning with a statistic and addressing pain points

Subject: Do not end up as a statistic. We’re here to help!

Hi [First Name],

Did you know that businesses on average suffer $4 million in revenue losses every year due to non-compliance?

Every business in the world is subject to various security and privacy rules. Adhering to these rules is confusing, tedious, and frustrating. Moreover, the cost of non-compliance is very high for a business. Apart from taking a serious hit to your reputation, you might have to face heavy penalties and increased audits.

[MSP name] is here to take this huge burden off you. Our Compliance Manager will automatically scan your networks and detect every issue of non-compliance. We will also help you with a remediation plan if there are any issues.

The best part is our Compliance Manager can be easily integrated into the remote monitoring solution you are already using. Try out our comprehensive solution to compliance assurance.

Click here to start your trial now.

Thanks

[Name & Designation]

Email 3:

Subject: Let us help you write your success story

Hi [First Name],

First, thank you for letting us be a part of your business growth. We noticed that you have been scaling quickly and rapidly expanding to new markets in the country.

As you grow, you are bound to face increasing complexity in adhering to compliance regulations. Without an automated system for managing compliances, you run the risk of non-compliance and face legal action from government bodies.

Don’t worry. [MSP Name] is here to lift this burden off your shoulders. With our Compliance Manager, you can automatically scan the IT network for non-compliance and take corrective actions instantly.

I would be more than happy to show you how this works and how you can use this to avoid various compliance issues. Let me know if you are available for a chat sometime next week.

Thanks

[Name & Designation]

Follow-up Email

Subject: Are you ready for a follow-up?

Hi [Name],

Last week, I sent you an email announcing the launch of our Compliance Assessments service. I believe this new service could be a great fit for you and your company.

Did you know that our clients report a [x] percentage increase in efficiency when they use our service for their compliance needs?

If you are interested in hearing more about this, please reach out to me. I would be happy to spend 30 minutes explaining how our service can boost your efficiency.

Thanks

[Signature]

Upselling Backup to Existing Clients

Email 1: New service introduction

Subject: Our most awaited cloud backup service is here. Here’s why you need it.

Hi [First Name],

You are one of our most valued customers. I hope your journey with [MSP Name] so far is nothing short of awesome. I would like to take this opportunity to announce the launch of our backup service.

I’ve noticed that you don’t have cloud backup for your critical data. In this digital age, data loss is a serious threat that could seriously impair your business. By using the [MSP Name] cloud backup solution, you don’t have to worry about data loss ever again.

If you’d like to learn more about this service, let’s schedule a quick call at your convenience. I am looking forward to hearing from you.

Thanks

[Name & Designation]

Email 2: Benefits of backup

Subject: 3 ways our cloud backup can protect [client’s business name]

Hi [First Name],

How was your journey with [MSP Name] till now? I am eager to hear it from you and look forward to hearing your ideas on how we can serve you better.

By the way, I have noticed that you don’t have a backup solution for your organization. Let me explain why cloud backup is vital for a business like yours.

  • Safety: You can protect data loss caused by cyberattacks, human errors, and natural disasters.
  • Ease of recovery: Data stored in the cloud is easy to retrieve whenever you want.
  • Reduce costs: Data loss can be extremely costly and time-consuming. Cloud backup helps restore your data easily and reduce costs.

With the [MSP Name] backup solution, you can automate your backup process and ensure the protection of data from external and internal threats.

I would be glad to show you how you can integrate cloud backup into your IT infrastructure. Let’s schedule a meeting sometime next week and discuss more about this.

Thanks

[Name & Designation]

Email 3: Sharing a statistic and offering a solution

Subject: 3 ways our cloud backup can protect [client’s business name]

Hi [First Name],

I hope you are happy with our [service used by the client] so far. To serve you even better, let me share with you some exciting information on another service that is transforming the business of our clients.

Most of our clients have started using our cloud backup solution to protect their data from various threats. With cloud backup, [MSP Name] can bring reliability to your business.

Did you know that the majority of companies that suffer catastrophic data loss do not survive? If this alarms you, you need to start looking at ways to better manage your critical data.

With our cloud backup solution, you can easily automate the backup process and protect your business from irrecoverable data loss.

Click this link to start your free trial.

Thanks

[Name & Designation]

Follow-up Email

Subject: Let’s set up a practical demo

Hi [Name],

Thanks for your continued support for [service already used by the client]. I sent you some information about our cloud backup service a while ago. I think it’s about time we had a practical demonstration of how this service could help you.

I am attaching the guest login details I’ve created specifically for your company. Feel free to share it with your staff and let me know what they think of it.

I really believe our cloud backup could work wonders for your business. It would be great if we got on a 30-minute call sometime this week to discuss this service. How does Thursday sound? I look forward to hearing from you.

Thanks

[Signature]

Referrals from existing customers

Email 1:

Subject: Hoping you can help

Hi [First Name],

I am pleased to know that you are happy with the services offered by [MSP Name]. I am happy to see your organization grow quickly with our solutions.

I wanted to ask you if you might know anyone who might be interested in our services. We could help them the same way we did for you.

If you come across anyone, feel free to share my phone number and email ID with them.

Thanks

[Name & Designation]

Email 2:

Subject: Help us serve your favorite peers

Hi [First Name],

Hope you are doing well. I saw your feedback on [the service your client rated well], and this means a lot hearing from you.

I was wondering if you can connect me with some of your peers in similar companies who might need our services.

We are looking to grow our business, and any referrals from you would be of great help. Let me know if anyone comes to your mind or feel free to share my contact information with them.

Thanks

[Name & Designation]

Email 3:

Subject: Congrats [Name]! Would you mind doing me a small favor?

Hi [First Name],

Congratulations on [any recent achievement by the company or person].

I recently got to know that [prospect name] is a good friend of yours. Would you mind if I contacted [prospect name] and mentioned that you recommended our services for [his/her] company?

You would be doing me a great favor. Looking forward to hearing from you.

Thanks

[Name & Designation]

Follow-up Email

Subject: Still hoping you could help

Hi [Name],

Thanks for being our most valued customer for [service name]. I know you are extremely busy managing your team, but I was hoping you might have had a chance to go through the email I sent a while ago.

I was wondering if you have any colleagues belonging to different companies who might be interested in our services. It would be a great help if you can connect me with some of your friends.

Thanks

[Signature]