Fully customizable templates
for modern-day MSPs
Use these templates and learn how to:
- Advertise your services to your target customers
- Launch successful CPC campaigns
- Customize keywords per your area and competitor landscape
- Gain the desired level of online visibility within your budget
- Acquire new customers and businesses
INTRO:
Google Ads help businesses target the right people at the right time and the right location. When you run a Google Ads campaign, you can have full control over your ad spending and measure the outcome of the campaigns whenever you want. By linking your Google Ads with Google Analytics, you can track various metrics like ad conversions, return on investment, keywords used, etc.
One of the major benefits of Google Ads is that it works much faster than organic search. You can gain immediate visibility from your target customers for your desired search terms. This is a great way for businesses to gain new customers or create brand awareness on a digital platform.
Google Ads also gives you the flexibility to control various things, right from when you want to run the ads, the keywords you wish to target, the purpose of running a campaign (customer acquisition or brand awareness), platforms where you want to show your ads, and more.
With a well-planned Google Ads campaign, you can reach your target customers in no time and get the desired returns on your ad spending.
How to Start Using
Running a Google Ads campaign starts with creating an Ads account. If you already have a Gmail account, the process is simpler. All you have to do is visit the Google Ads website (https://ads.google.com/home/) and sign in with your Gmail account (or sign up if you don’t have one). Once you have signed in, your account is ready for setting up your first Pay Per Click (PPC) ad campaign.
On the campaign page, you can set up your bid amount, overall budget, target location, type of ad, etc. While setting up a campaign, you need to have an ad copy and the list of keywords for which you want to show the ad. You may also set negative keywords for which you don’t want to rank.
Once you have set up everything, your ad campaign is ready to run. You can create multiple ads within the same campaign or set up multiple campaigns for different purposes. Google lets a user have as many as 10,000 ad campaigns within a single account and 20,000 ad groups within a single campaign.
You can try out different variations of your ads, track their conversions and keep learning as you go running more campaigns.
General
Land
Max characters
www.msplandingpage.com
30
Headline 1
Worried about {pain point}?
30
Headline 2
{MSP Name} is here to help
30
Headline 3
Request quote now!
30
Line 1
Don't let {pain point} hold your business back. Get full IT support with {MSP name}.
90
Line 2
24/7 support, highly qualified technicians, cloud-based IT solutions, free consultation.
90
Display URL
www.mspname.com/display-url
15/15
OPTIONAL KEYWORDS
General
- [msp services {state/area}]
- [top msp {state/area}]
- [best msp {state/area}]
- [msp in {state/area}]
- [managed services providers in {state/area}]
- [best managed services provider in {state/area}]
- [top managed services provider in {state/area}]
- [top msp in {state/area}]
- [best msp in {state/area}]
Variation 1
Land
Max characters
www.msplandingpage.com
30
Headline 1
Secure your IT environment now
30
Headline 2
{MSP Name} IT solutions
30
Headline 3
Unlock your growth potential
30
Line 1
We offer complete IT management with endpoint protection, data backup, IT support & more.
90
Line 2
Get your personalized quote from {MSP Name} now. {Location}'s most-trusted IT service.
90
Display URL
www.mspname.com/display-url
15/15
Variation 2
Land
Max characters
www.msplandingpage.com
30
Headline 1
{MSP Name} IT services & support
30
Headline 2
{Locations}'s #1 Managed IT
30
Headline 3
Get free IT consultation now!
30
Line 1
{MSP Name} offers endpoint management, security, disaster recovery, cloud backup & more
90
Line 2
99.9% uptime guarantee. Call us now for free consulting and get your personalized quote.
90
Display URL
www.mspname.com/display-url
15/15
Competitive 1
Land
Max characters
www.msplandingpage.com
30
Headline 1
{Location}'s No.1 IT Service
30
Headline 2
99.99% Guaranteed Uptime
30
Headline 3
{MSP Name} Managed IT Services
30
Line 1
Never worry about downtime anymore. Boost IT efficiency & profits with {MSP} managed IT.
90
Line 2
X years of IT experience. Qualified engineers & 24/7 support. Call now for instant quote.
90
Display URL
www.mspname.com/display-url
15/15
Call extension
{00-12345678} MSP phone number
30
OPTIONAL KEYWORDS
Generic
- [{competitor}]
- [{competitor} {Competitor Product}]
- [{competitor} software]
- [{competitor} tool]
Competitive 2
Land
Max characters
www.msplandingpage.com
30
Headline 1
Best MSP in {Location}
30
Headline 2
{Name} Managed IT Services
30
Headline 3
Get quote - 10% off on signup!
30
Line 1
Optimize your workflow and cut down IT spend with {Name} MSP - the best MSP in {Location}.
90
Line 2
Cloud-based solutions. Specialist in healthcare, retail, education, and finance verticals.
90
Display URL
www.mspname.com/display-url
15/15
OPTIONAL KEYWORDS
Prospects
- [{competitor} price]
- [{competitor} cost]
- [{competitor} reviews]
- [{competitor} user reviews]
- [{competitor} pricing]
- [{competitor} tutorial]
- [{competitor Product} pricing]
- [{competitor Product} cost]
- [{competitor Product} reviews]
Responsive Search Ad
Land
Max characters
www.msplandingpage.com
30
Headline 1
Top IT service in {Location}
30
Headline 2
Starts from $xx/user per month
30
Headline 3
Don't overpay for IT security
30
Headline 4
Save $x000/month on IT spends
30
Headline 5
15 years of IT excellence
30
Headline 6
Try {MSP} Managed IT today
30
Headline 7
Free consultation available
30
Headline 8
Get instant quote from {MSP}
30
Line 1
{MSP} MSP with xx years of experience in providing IT services to businesses in {location}.
90
Line 2
We offer managed IT services, cloud backup, network security, cybersecurity and more.
90
Line 3
24/7 customer care, qualified technicians and emergency repairs. Call us now for a quote!
90
Line 4
The best managed IT service provider in {Location} with a broad portfolio of services.
90
Display URL
www.mspname.com/display-url
15/15
OPTIONAL KEYWORDS
Customers
- [{competitor} price]
- [{competitor} cost]
- [{competitor} reviews]
- [{competitor} user reviews]
- [{competitor} pricing]
- [{competitor} tutorial]
- [{competitor Product} pricing]
- [{competitor Product} cost]
- [{competitor Product} reviews]
Extensions 1
Sitelink 1
Max characters
Try our {new service}
30
Description 1
Get {benefit} with {new service}.
90
Description 2
Request for a demo now!
90
OPTIONAL PHRASES
Calls to Action
- XX years of IT excellence.
- No hidden costs.
- Award-winning IT service.
- Over {xxx} happy clients.
Extensions 2
Sitelink 2
Max characters
IT consultation services
30
Description 1
Use IT to solve business issues.
90
Description 2
Call us now to know more!
90
Extensions 3
Sitelink 3
Max characters
Grow your business
30
Description 1
Modern IT service for businesses.
90
Description 2
Stand out from your competitors.
90
Extensions 4
Sitelink 4
Max characters
Contact us
30
Description 1
Get in touch with us today!
90
Description 2
Fill out our contact form now!
90